Facebook Instant Articles features, advantages, disadvantages and earnings

Instant Articles are 10 times faster in mobile phone navigation, they come with branded design and custom visual illustration, they can be more dynamic than a traditional off-platform post, Readers can interact with content in a way that allows for intuitive exploration of a story, and publishers can embed video and maps to enhance the experience.

Facebook instant articles

The Facebook instant article pulls the entire post from your website and displays it within the Facebook mobile app, Some of the formattings will remain, such as headers or bullet points, Although this service only pulls the post itself and not the rest of your site, Things such as header images, footers, and widgets may not be converted, The content will still belong to you while referencing the website.

Instant articles were created to solve the problem of slow speed and loading pages from mobile phones, it is an HTML5 file for mobile phones and works through the Facebook application (iOS or Android), By using Instant Articles, news websites offer a better experience to their readers, as the articles load through the Facebook application and they do not need to visit any external website.

How to set up Facebook instant articles

You can include ads in your articles, When you’re a blogger looking for new ways to earn money, Instant Articles can help you generate revenue through ads in your articles, You can sell ads directly or use Facebook to automatically place ads within your Instant Articles. You can produce, monetize, share, and measure the performance of your Instant Articles on Facebook.

You can click claim to register your domain, You can register up to 10 domains with Facebook to use for Instant Articles, You’ll need to register your site’s URL with Facebook, along with any development URLs you’ll use to test your articles.

You can click configure to customize the look and feel of your articles with article styles, Article styles are visual templates you can create and apply to your articles, it might be useful to apply a different style to branded content so readers can tell that it’s sponsored content.

You can click Add to submit 10 production articles that are ready for publication on Facebook, These articles need to be live on your website at the time of submission, When you add your articles, refresh the page to view them, and new Instant Articles publishers should be approved by Facebook before publication can begin, Facebook will review your submitted content, and your articles will be published as Instant Articles on Facebook when your review is complete.

You can add development articles (optional): Before you submit your articles for review, you have the option of uploading a batch of development articles to check for any content, formatting or coding errors, Development articles are simply articles that are used for testing, and not for publication, and you can click add to get started.

Set up Monetization

You can click begin to get started, Click Review Terms to read the terms and conditions, then click Agree to Terms, and Click Set Up Account to start monetizing, You can select a pre-existing account if you’re already monetizing on Creator Studio.

You can create a new account by uploading your tax ID and relevant information and connecting your preferred bank account, when you have successfully set up your account, the button will say Completed. You should go to Settings in the Instant Articles Monetization section to find your placement ID for your ad placements.

Sharing Instant Articles

When your Instant Articles have been approved, you’re ready to start sharing them on Facebook: You can create a new post on Facebook, Include the link to your Instant Article, and Click Post, You’ll know you’ve successfully shared an Instant Article if you see the lightning bolt image next to the headline. Instant Articles are not posted to your Page automatically, You should create a new post each time you would like to distribute your articles.

Advantages of Facebook Instant Articles

Facebook Instant Articles are pretty customizable, so publishers have a chance to make their content look good with photos and auto-play videos, Instant Articles offer a rich and exciting experience, Content loads at lightning speed, and present a more seamless feel overall, The layout encourages sharing, increasing the odds that your message will spread.

Facebook Instant Articles load fast and offer enhanced user experience, They present value to your audience where they are, They have more engagement and shares than other articles on Facebook, Their bounce rate is 70% lower, They are shared 30% more than other articles on mobile, You can monetize them by placing ads or through Facebook’s Audience Network.

Facebook Instant Articles are customizable, e.g. you can add logos and change colors, and you can include a form to sign up for your email newsletter, Instant Articles have interactive features like maps, graphics, etc. A quick post can lead to a better user experience, so, the posts are more likely to be shared across the social network.

Most people read articles on mobile nowadays and Facebook Instant Articles provide one of the best experiences for that, Publishers can target mobile users effectively because only mobile users will read Instant Articles. Instant Articles integrate with the majority of analytics tools, like Google Analytics, and publishers can automate publishing and save time because of the RSS feed.

Facebook Instant Articles saves the content directly into the mobile app’s system, so, it is delivered much faster while it removes a great deal of the material that could be slowing the site. There are no extra steps needed to post. most people will abandon a mobile website if it takes longer than three seconds to load, Facebook Instant Article presents rich multimedia options (high-quality photos and videos, interactive whiteboards, etc.).

Content that is posted on Facebook through Instant Articles can generate revenue due to monetization through the Audience Network, This places Facebook ads on the bottom of your posts much like Google Adsense. These ads can potentially target your audience more precisely to be the most beneficial for yourself and Facebook.

As more people use their mobile devices to access Facebook as opposed to desktop systems, Instant Articles can increase your social reach, so, the boost to your Facebook page from those on smartphones and tablets has the potential to boost sales, and the publishers can make a profit from the readers of the articles.

Disadvantages of using Instant Articles

When you use ad revenue such as that from Google Adsense or InfoLinks, Facebook limits the number of ads delivered through Instant Articles, Which can reduce the income from those services, Even affiliate marketing can be reduced when posting on this platform.

Facebook will reduce the number of images and videos displayed on the posts while in the mobile system, When you use a graphic that accentuates the content, it may be fruitless through Instant Articles, This is done to help the articles increase speed by reducing the resources to show the content.

Facebook Instant Articles in WordPress allows owners to deliver content much faster to an audience, It uses optimization technology for mobile devices through the Facebook app. You might lose any custom forms, such as a contact form, through Instant Articles, If you use widgets, custom codes, and forms to engage your website traffic, they may not be available on Facebook’s system.

Publishers can lose some of the SEO benefits that are driving traffic to a website, It’s less likely that a single article will lead readers to discover more content from the same publisher. Instant Articles are only visible to users accessing the network via the latest iteration of the Facebook iOS app.

Early adoption won’t be enough to make this product work for a brand, since Facebook has no immediate plans to give Instant Articles preference in the Newsfeed, great content will ultimately be the key to building relevancy, expanding your audience, and driving affinity.

Facebook Instant Articles can hurt your website traffic because the users who are reading your content are no longer reading it on your website, they’re less likely to click around to other pages and less likely to convert, you won’t be giving up any important data by using these.

You have to be approved to publish, There’s a one-time approval process that can be difficult if your nonprofit doesn’t have an archive of content handy. They’re not easy to set up because Instant Articles are HTML5 documents, there’s some technical knowledge required to get them set up.

Facebook instant articles are more exposed to Facebook algorithm changes, The publisher’s content and platform connection are lost, There is a decrease in advertising revenue due to limited space in the FIA, Special custom forms, sidebars, and widgets are not displayed, and there are limited options for encouraging visitors to subscribe to the newsletter, and interactive content may not be displayed properly.

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